Approximately 60 percent of the meat people eat in 2040 won’t come from dead animals, but rather from plant-based substitutes and cultured meat, according to a 2019 report. “The large-scale livestock industry is viewed by many as an unnecessary evil,” the report states, adding later: “With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share.”
The report — conducted by the consulting firm A.T. Kearney, and based on expert interviews — found that “classic vegan and vegetarian meat replacements as well as insect-based meat alternatives” probably won’t disrupt the $1,000 billion conventional meat industry.
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